TikTok Launches New Market Insights Tool

Tik Tok has taken the social media world by storm, and now with its’ new tool, maybe the world is in order! A social media platform for creating, sharing, and discovering short videos, this app was mostly used by young people as an outlet to express themselves through singing, dancing, comedy, and lip-syncing, creating videos and sharing them across their community.

However, Tik Tok is no longer just dedicated to the young, but the older generations have jumped on this band wagon too, yes, some are taking part in the latest trends but here, we are actually going to talk about the marketing aspect of Tik Tok and how their new platform (which can be found here) will aid businesses utilising Tik Tok in a more effective way. This new, interactive insights platform will enable you to use a variety of filters that will assist in the discovery of key data points on your target market.

The filters on this new platform hone in on your audience, and learn more about the key aspects. As you can see in this example, there’s a range of data filtering tools to choose from, including location, demographics, industry vertical, date, etc.

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For example, if you wanted to know what the key trends are among TikTok users in the US over Christmas, you would get data highlights like this:

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It’s similar to Facebook’s interactive insights tool, which is designed to give you a more customised perspective on key data points, as opposed to more generalised studies and whitepapers that may not be aligned with your needs and wants, additionally, have a look at Facebook’s Monthly Trending Topics tool.

The info could help to guide your strategic approach, and inform your choices. The only drawback right now is that TikTok’s insights database doesn’t seem too deep according to Social Media Today (Andrew Hutchinson @adhutchinson.)

“So many of the same data points show up in several categories, which means they may not be as specific as you might like. But still, the data presented does relate to each element, and does provide more perspective on what’s happening in the app.”

TikTok is known in China as Douyin and was launched by ByteDance in Beijing in September 2016, originally under the name A.me. They rebranded to Douyin in December 2016. ByteDance planned on Douyin expanding overseas as the founder, Zhang Yiming, stated that “China is home to only one-fifth of Internet users globally. If we don’t expand on a global scale, we are bound to lose to peers eyeing the four-fifths. So, going global is a must.”

Douyin was developed in 200 days and within a year had 100 million users, with more than one billion videos viewed every day. The app was launched as TikTok in the international market in September 2017. On January 23, 2018, the app ranked first among free application downloads on app stores in Thailand and other countries.

TikTok has since then been downloaded more than 130 million times in the US alone.

Celebrities, including Jimmy Fallon and Tony Hawk, began using the app in 2018. Other celebrities, such as Jennifer Lopez, Jessica Alba, Will Smith, and Justin Bieber joined TikTok as well and many other celebrities have followed.

With TikTok currently being THE APP of the moment, and on track to reach 1.5 billion users in 2022, many marketers are indeed looking for more ways to tap into trending discussions, and build a presence via TikTok clips. So don’t miss out, jump on this band wagon now, and to know more about how it all works watch right here.

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