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Voices That Sell: How to Choose the Right Tone for Your Brand

As a business owner, you know that your brand’s voice is essential in attracting and engaging customers. However, finding the right voice actor for your brand can be challenging. It’s not just about finding a voice artist who can read your script; it’s about finding the right tone that aligns with your brand’s personality and values.

In this article, we explore how to choose the right tone for your brand to make sure that your brand’s voice is as unique and compelling as your products or services.

Know Your Audience

Before you even begin to consider the type of voice that will represent your brand, you need to understand who your audience is and what their needs are.

Ask yourself: Who is my target audience? What are their interests, values, and aspirations? What problems do they need to be solved? 

Answering these questions will give you a clearer picture of the type of voice that will resonate with your audience.

For instance, if you’re targeting a younger audience, you might consider a voice artist with a more energetic and playful tone. On the other hand, if your audience is more mature, you might opt for a voice that exudes professionalism and authority.

A voice acting agency can definitely be a life savior here – all you have to do is trust the company you choose!

Identify Your Brand’s Personality

Your brand’s personality is the unique set of traits, values, and characteristics that define your brand. It’s what sets you apart from your competitors and helps you connect with your target audience.

Ask yourself: What are my brand’s values and beliefs? What kind of personality do I want my brand to have? Is my brand playful, serious, or informative? 

Answering these questions will help you identify the right tone for your brand.

For example, if your brand is playful and lighthearted, you might opt for a voice that is friendly and upbeat. If your brand is more serious and professional, you might choose a voice that exudes authority and expertise.


Consider Your Industry

Depending on the industry you’re in, certain tones might be more effective than others.

For example, if you’re in the healthcare industry, you might want to choose a voice that is calming and reassuring. If you’re in the tech industry, you might opt for a voice that is more innovative and cutting-edge.

Choose the Right Voice Type

Once you have a clear understanding of your audience, brand personality, and industry, it’s time to choose the right voice over type. There are many different types of voices to choose from, including male, female, young, old, and more.

The type of voice you choose will depend on your brand’s needs and the message you’re trying to convey. For instance, if you’re selling a product or service targeted at women, you might opt for a female voice. 

Similarly, if you’re targeting an older audience, you might choose an older voice artist.

Look for Experience

When choosing a voice artist, it’s essential to look for someone with experience in the industry or niche you’re in. Experienced voice artists know how to capture the right tone and convey the right emotions to connect with your audience.

Look for voice artists who have worked on similar projects in the past or have experience in your industry. Check their portfolios and listen to their demos to get a better idea of their style and capabilities.

Don’t Be Afraid to Test

When choosing a voice for your brand, it’s okay to test different options to see what works best. Create a shortlist of voice artists you’re considering, and ask them to provide a demo recording of your script. Then, listen to each recording and compare them to see which one best captures your brand’s tone.

Remember that your brand’s voice is not set in stone. As your brand evolves, your voice might need to evolve as well. So don’t be afraid to test different options and make adjustments.

Focus on Authenticity

Your brand’s voice should reflect your brand’s values, personality, and mission. It should feel genuine and authentic, not forced or contrived.

Choose a voice artist who can bring your brand’s message to life in a way that feels authentic and resonates with your audience. Authenticity will help you build trust and credibility with your audience and create a lasting connection.

Voice over agencies can help you out here – remember, they know the voice artists and can get to know you before finding a perfect match – so tell them what you’re looking for and watch the magic happen!

Work with a Professional Voice Agency

Choosing the right voice for your brand is not an easy task. It requires careful consideration and attention to detail. Working with a professional voice agency can help simplify the process and ensure that you find the perfect voice for your brand.

An agency can help you identify your brand’s tone, provide you with a shortlist of qualified voice artists, and handle all the logistics of the recording process. They can also provide guidance and support throughout the entire process, ensuring that you get the best possible results.


Your brand’s voice is an essential part of your overall branding strategy. It’s the voice that speaks to your audience and represents your brand’s personality, values, and mission. Choosing the right tone for your brand is not easy, but by understanding your audience, identifying your brand’s personality, and working with a professional voice agency, you can find the perfect voice to represent your brand. 

If you’re looking for professional voice over agencies in Cape Town to help you, look no further than Mic Drop Media. Our team of experienced voice artists can help you find the perfect voice for your brand and take your message to the next level. Contact us today to learn more about our services and start creating a voice that sells!