Jemma Pringle

Large Enterprises in South Africa Embracing Voiceover in Their Ad Campaigns

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In the ever-evolving world of advertising, companies are constantly seeking new ways to engage their audience and make a lasting impression. One powerful tool that has gained significant traction in recent years is utilizing various types of voiceover, especially in radio advertisements. Creating engaging ad campaigns in South Africa presents a unique opportunity for companies …

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Voice Over vs Text-to-Speech: Which Is Right for Your Marketing Strategy?

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In today’s digital age, businesses are constantly seeking innovative ways to engage their audience and make a lasting impression. When it comes to marketing strategies, incorporating audio content has proven to be highly effective.  However, a critical decision that marketers often face is whether to use voice-over or text-to-speech technology. In this blog post, we …

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Crafting the Perfect Elevator Pitch: Tips from Mic Drop’s Copywriters

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You never know who you might run into in the elevator or at a networking event. That’s why it’s crucial to have a well-crafted pitch that can quickly and effectively communicate your message and grab the attention of your target audience.  But crafting the perfect pitch can be a daunting task, especially if you’re not …

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Voices That Sell: How to Choose the Right Tone for Your Brand

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As a business owner, you know that your brand’s voice is essential in attracting and engaging customers. However, finding the right voice actor for your brand can be challenging. It’s not just about finding a voice artist who can read your script; it’s about finding the right tone that aligns with your brand’s personality and …

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The Benefits of Hiring a Professional Voice Actor for Your Business

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As a business owner or marketer, you understand the importance of creating compelling content that resonates with your audience. Whether it’s for commercials, explainer videos, e-learning courses, or telephone systems, voiceover plays a critical role in conveying your message and engaging your listeners.  While you may be tempted to record your own voice or ask …

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The Voice Actors Playbook: Expert Tips For Making it It the Industry

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Expert Tips for Making It in the Industry Whether you’re just starting out in the world of voice acting or have been at it for a while, there’s always room for improvement. As a voice artist, it’s important to continually refine your craft and explore new techniques to enhance your performance.  In this blog, we’ll …

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